Understanding address quality is just the start—mapping user journeys drives ecosystem growth!
@flipsidecrypto’s IDG tracked Aptos users through key steps: bridging, swapping, staking, and yield farming.
Power Users Stand Out
High-scored Aptos addresses (Flipside Score 8+) are more active in:
- LP adds
- Contract interactions
- NFT trading
- DeFi transactions
As users climb Flipside Score tiers (0-3, 4-7, 8+), their activity diversifies across protocols.
From Entry to Engagement
High-value addresses typically follow this journey:
Bridge → Swap → Liquid Stake → Deposit LS Token
Protocols like @LayerZero_Core, @AriesMarkets, @AmnisFinance, and @PontemNetwork are key gateways.
High-scoring addresses increase at each step, revealing value convergence points.
The Numbers Speak: Quality Over Quantity
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109,000 addresses completed these journeys on Aptos via Flipside
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These users averaged 2.6 points higher than typical addresses
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Power users: More transactions, >$2k volume spikes, and 2+ protocols engaged (vs. <2 for non-participants)
What’s Next?
Optimizing these journeys can boost user activity, engagement, and retention.
Curious how to leverage these insights? Explore more at @flipsidecrypto!