User Journeys on Aptos: Unleashing High-Value Growth

Understanding address quality is just the start—mapping user journeys drives ecosystem growth!

@flipsidecrypto’s IDG tracked Aptos users through key steps: bridging, swapping, staking, and yield farming.

Power Users Stand Out

High-scored Aptos addresses (Flipside Score 8+) are more active in:

  • LP adds
  • Contract interactions
  • NFT trading
  • DeFi transactions

As users climb Flipside Score tiers (0-3, 4-7, 8+), their activity diversifies across protocols.

From Entry to Engagement

High-value addresses typically follow this journey:

Bridge → Swap → Liquid Stake → Deposit LS Token

Protocols like @LayerZero_Core, @AriesMarkets, @AmnisFinance, and @PontemNetwork are key gateways.

High-scoring addresses increase at each step, revealing value convergence points.

The Numbers Speak: Quality Over Quantity

  • 109,000 addresses completed these journeys on Aptos via Flipside

  • These users averaged 2.6 points higher than typical addresses

  • Power users: More transactions, >$2k volume spikes, and 2+ protocols engaged (vs. <2 for non-participants)

What’s Next?

Optimizing these journeys can boost user activity, engagement, and retention.
Curious how to leverage these insights? Explore more at @flipsidecrypto! :rocket:

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really this updates is so helpfully

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