South Korea’s Lotte Group affiliate Daehong Communications marks a major milestone as its mobile voucher platform, Giftiel, surpasses 5 million issued vouchers and 1.3 million users since integrating the Aptos blockchain in July 2025.
The achievement highlights the growing role of blockchain in consumer services, moving beyond speculation to practical, scalable applications.
At the Global Blockchain Forum – Republic of Korea 2025, Daehong’s Head of Future Growth Division, Kang Tae-ho, emphasized blockchain’s potential to enhance trust and user experience in everyday digital interactions.
Daehong Communications and the Aptos Foundation plan to extend their collaboration beyond Giftiel, exploring blockchain integration across Lotte’s loyalty, payment, and cross-border services.
By embedding Aptos’ secure and efficient infrastructure into mainstream use cases, both companies aim to accelerate mass adoption and demonstrate blockchain’s real-world value in digital commerce.